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Social Media is Book Marketing on Steroids Social Media is it. It's the ultimate "book tour," and if you're not on board with some form of social networking yet, then you'll quickly be left in the dust. Sure "some" people do book tours, but most books today are being sold ...
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Web Traffic Strategies for Book Promoters This gem was excerpted with permission from Grassroots Marketing for Authors and Publishers by Shel Horowitz. While not an exhaustive study on search engine strategies for authors, it will give you a good place to start.
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What the Hell is a Podcast? Isn't the Blogosphere all Clogged Up? Penny C. Sansevieri is working with WAPYB in creating four podcasts for your learning and book selling and/or platform building enhancement. The first two will focus on the basics of podcasting with the third and fourth interviews taking the listener...
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An Example of a Poorly Done Podcast While there are many ways to record a podcast, you want to ensure that the quality is good. Here's one example of a poorly done podcast in which the interviewer's voice is far louder than the interviewee. That's never a good idea... 
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Surefire Ways to Pack a Punch With Your Ezines & Newsletters Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means t...
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Author Jones Builds a Platform Who is Author Jones, and why has he or she built a PLATFORM. No, not platform shoes. We're talking about mega-millions of dollars and life in the hyperspace fast lane. It's a platform for a book. Call it "repurposing", or making something o...
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Judy Cullins Helps You Conquer Your Fear of the Internet to Sell Your Books Judy Cullins wants to convince you to use the Internet to market your book because it is effective and can save you some big bucks. With 20 years of book coaching and 5 years of ether marketing in her cache’, Cullins makes some very convincing argume...
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Jeffrey Yamaguchi: New York Webutante After weaving a web site into a book deal, Jeffrey Yamaguchi’s hard work continues to reach more and more people. I spoke on the phone with a quietly exuberant Yamaguchi to talk about the road from self-publishing (his first book, Working For ...
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Use Social Networking to Market Your Book Got a book or business you want to promote? How about getting involved in a social network first. I know of several people who are active in online social networks (the most prominent is MySpace) as a means to promote their books. Learn ho...
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Self Publishing Book Sales: How To Guarantee That They Are Always High The most efficient and reliable sales methods for any book that you will be self publishing are all based online. The truth is that there is no offline equivalent to a blog and neither is there an advertising medium that is as targeted and efficient ...
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