How to Write and Publish a Book Articles Marketing Marketing Your Book

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Microsoft to Compete With Google Book Search It seems that Google is not alone. Microsoft has announced a book search that looks remarkably similar to Google's book search feature. It's free, and open to any author. Learn more here.   1379 Hit(s) | Read more... Are You Selling a Book, or Selling a Benefit Writing a book? Well, if you want it to sell, you'd better start thinking about the benefits of your book today, and not after your book is finished. Why? Find out in this article...  1963 Hit(s) | Read more... Google Book Search: Should You Care? You may or may not have heard about the Google Book Search, a sometimes controversial service provided by our friends at that little search engine that can. As a writer is this something you should care about? The answer is a resounding YES... 1237 Hit(s) | Read more... Using Book Signings For Book Marketing and Book Promotion Book tours are just one way to promote a book. Here, publicist Scott Lorenz gives his opinion on book tours and how you can make the most of book signings to market your book.    831 Hit(s) | Read more... My Favorite Books on Book Marketing and Promotion Every Author Must Read Scott Lorenz says that "As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing." Here are his top books for book market 756 Hit(s) | Read more... Selling Your Published Book - Writing is the Easy Part Beyond writing your book, you want it to be successful. Success is measured many ways and perhaps the most widely accepted measure is that of sales. While most writers do want to make some income from their hard work, most find the greatest satisf... 1301 Hit(s) | Read more... The Secret of Book Marketing Success with Pyromarketing What is PyroMarketing, and why should you care? This marketing technique embraces the idea of niche marketing, something all book marketing experts agree is important. Read more about PyroMarketing from book marketing specialist Scott Lorenz... 836 Hit(s) | Read more... 55 Reasons To Send Out a Press Release Should you send out a press release for your book? PR Specialist Scott Lorenz thinks so, and gives you a ton of reasons why you should (55 to be exact)!   834 Hit(s) | Read more... How to Sell More Books by Claiming Your Way to Fame What's one of the best ways to sell a nonfiction book? Be a "leading expert or authority" on the subject. The question many people have is how to become such a leading authority. This author claims it's really elementary. He says to give yo... 980 Hit(s) | Read more... Give Your Book Away to Sell Your Book Does it make sense to give your book away if you want to sell thousands of copies? It did for Marlo Morgan, who successfully sold hundreds of thousands of her self-published book. It also makes sense for the author of this article, who has used book-... 1030 Hit(s) | Read more... How Podcasting Helps With Book Marketing Most authors struggle to sell books. It's perfectly normal. But, smart authors are starting to use the Internet for book marketing. Whether they're using Blogs, articles, or even press releases, they're finding that Podcasts and Podcasting creates mo... 1024 Hit(s) | Read more... Book Marketing Tips - Is Your Book Dead Before it's Even Published? Is your book dead before it's even published? If you're not paying attention to book marketing, book cover design, or having your book edited by a professional, then you're likely to count yourself amongst the majority of people who never sell more t... 1719 Hit(s) | Read more... Book Marketing Tips from TV Producer, Radio Talk Show Host and Book Publicist Book marketing is something of an art form. You know that the general idea is to get media attention, gain media interviews, and generate publicity for the book. But what is the real purpose of book marketing? Do you just send a press release across ... 1666 Hit(s) | Read more... How I Promote My Books Some authors just get lucky. Most have to work hard at selling their books. Read how one small-time author, Maryanne Raphael,  managed to get free publicity for her book, Mother Teresa, Called to Love. 606 Hit(s) | Read more... Book Marketing and Book Promotion Using Book Signings As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit and think that’s the way to promo... 499 Hit(s) | Read more...

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