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Google Book Search: Should You Care? You may or may not have heard about the Google Book Search, a sometimes controversial service provided by our friends at that little search engine that can. As a writer is this something you should care about? The answer is a resounding YES... 3769 Hit(s) | Read more... How to Get Media Attention for Your Book If you can’t get journalists interested in writing about your book, it doesn’t matter how good your book is: It’s going to be hard to find an audience. So how can you pitch your book to journalists to get them interested? Here are some tips... 3769 Hit(s) | Read more... How to be a Terrific Radio Guest Wouldn't it be wonderful to find yourself on the radio? There you are, broadcast to thousands of people anxiously awaiting your every word, eager to run out and buy your book. Shel Horowitz shares his wisdom on how to make the most of your time on th... 2965 Hit(s) | Read more... Web Traffic Strategies for Book Promoters This gem was excerpted with permission from Grassroots Marketing for Authors and Publishers by Shel Horowitz. While not an exhaustive study on search engine strategies for authors, it will give you a good place to start. 2590 Hit(s) | Read more... The New Rules of PR 2007 Edition David Meerman Scott has come out with an updated version of his popular "The New Rules of PR" E-book on writing and using press releases for book marketing and any type of marketing. You can get it here...  2209 Hit(s) | Read more... Chocolate Marketing Marketing is extraordinarily simple when you utilize the concept you will learn about within this brief article.  As a source to draw from My Little Taste of Italy's world famous brownies are the ideal match.  Here I will compare t... 3641 Hit(s) | Read more... Using Book Signings For Book Marketing and Book Promotion Book tours are just one way to promote a book. Here, publicist Scott Lorenz gives his opinion on book tours and how you can make the most of book signings to market your book.    1856 Hit(s) | Read more... My Favorite Books on Book Marketing and Promotion Every Author Must Read Scott Lorenz says that "As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing." Here are his top books for book mark... 2283 Hit(s) | Read more... Selling Your Published Book - Writing is the Easy Part Beyond writing your book, you want it to be successful. Success is measured many ways and perhaps the most widely accepted measure is that of sales. While most writers do want to make some income from their hard work, most find the greatest satisf... 3018 Hit(s) | Read more... Steven Manchester Shares His Book Marketing Plan If you’ve read any book-marketing article on this site (you have, right?) or done even the slightest modicum of research into the matter, then you are well aware that it’s pretty much every man for himself. No matter if you are published by Ha... 2955 Hit(s) | Read more... EBook Promotion Secrets - EBook Online Marketing Tips Congratulations, you have written your ebook also known as a digital or electronic book and the time has come to get the word out on the worldwide web. The key benefit about using an e-book for self publishing is that you do not h... 2685 Hit(s) | Read more... The Secret of Book Marketing Success with Pyromarketing What is PyroMarketing, and why should you care? This marketing technique embraces the idea of niche marketing, something all book marketing experts agree is important. Read more about PyroMarketing from book marketing specialist Scott Lorenz... 2496 Hit(s) | Read more... 55 Reasons To Send Out a Press Release Should you send out a press release for your book? PR Specialist Scott Lorenz thinks so, and gives you a ton of reasons why you should (55 to be exact)!   2321 Hit(s) | Read more... Networking through Blogs Don't underestimate connecting with others in your expertise area -- Rebecca Morgan.  You've no doubt heard the advice that whe... 2340 Hit(s) | Read more... How to Sell More Books by Claiming Your Way to Fame What's one of the best ways to sell a nonfiction book? Be a "leading expert or authority" on the subject. The question many people have is how to become such a leading authority. This author claims it's really elementary. He says to give yo... 3282 Hit(s) | Read more...

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