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Personalizing Query Letters for Better Response - Part 2 In Part 1 we talked about how to use mail-merge to personalize your self-promo letters.  Why go through this extra work? Because it makes your potential client feel like you're writing/talking directly to him.  Let's see h... 2486 Hit(s) | Read more... Personalizing Query Letters for Better Response - Part 1 Psychologists tell us that people respond more positively when they're addressed by name. For this reason, your self-promo letters will be received better when you address the marketing director by his own name, rather than with a generic "D... 2275 Hit(s) | Read more...

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