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Give Your Book Away to Sell Your Book Does it make sense to give your book away if you want to sell thousands of copies? It did for Marlo Morgan, who successfully sold hundreds of thousands of her self-published book. It also makes sense for the author of this article, who has used book-... 3169 Hit(s) | Read more... How Podcasting Helps With Book Marketing Most authors struggle to sell books. It's perfectly normal. But, smart authors are starting to use the Internet for book marketing. Whether they're using Blogs, articles, or even press releases, they're finding that Podcasts and Podcasting creates mo... 2301 Hit(s) | Read more... Book Marketing Tips - Is Your Book Dead Before it's Even Published? Is your book dead before it's even published? If you're not paying attention to book marketing, book cover design, or having your book edited by a professional, then you're likely to count yourself amongst the majority of people who never sell more t... 4055 Hit(s) | Read more... Book Marketing Tips from TV Producer, Radio Talk Show Host and Book Publicist Book marketing is something of an art form. You know that the general idea is to get media attention, gain media interviews, and generate publicity for the book. But what is the real purpose of book marketing? Do you just send a press release across ... 3341 Hit(s) | Read more... How I Promote My Books Some authors just get lucky. Most have to work hard at selling their books. Read how one small-time author, Maryanne Raphael,  managed to get free publicity for her book, Mother Teresa, Called to Love. 1832 Hit(s) | Read more... Book Marketing and Book Promotion Using Book Signings As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit and think that’s the way to pro... 1289 Hit(s) | Read more... What the Hell is a Podcast? Isn't the Blogosphere all Clogged Up? Penny C. Sansevieri is working with WAPYB in creating four podcasts for your learning and book selling and/or platform building enhancement. The first two will focus on the basics of podcasting with the third and fourth interviews taking the listener... 4027 Hit(s) | Read more... An Example of a Poorly Done Podcast While there are many ways to record a podcast, you want to ensure that the quality is good. Here's one example of a poorly done podcast in which the interviewer's voice is far louder than the interviewee. That's never a good idea...  2736 Hit(s) | Read more... Jami Attenberg Gives the Lowdown on Book Marketing If you’ve stapled your own chapbook and wondered if you just punctured your chance to be a published writer, if you need hilarious, rock-solid inspiration for getting your book out there, if you seek to know someone who is an absolutely dedicated a... 4811 Hit(s) | Read more... Surefire Ways to Pack a Punch With Your Ezines & Newsletters Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means t... 2842 Hit(s) | Read more... Author Jones Builds a Platform Who is Author Jones, and why has he or she built a PLATFORM. No, not platform shoes. We're talking about mega-millions of dollars and life in the hyperspace fast lane. It's a platform for a book. Call it "repurposing", or making something o... 3353 Hit(s) | Read more... How to Select a Media Relations Specialist So, you've got a book. Now what? If you have any desire to sell your book, you should consider hiring a media relations specialist. But, which one? Read this article to get some tips on choosing the right media relations specialist for your book. &nb 2400 Hit(s) | Read more... 7 Vital Book Promotion Tips As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. Its not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below Ive listed the mos... 3385 Hit(s) | Read more... How to Use a Book Promotion Specialist If you're thinking about hiring a book promotion specialist, then you want ensure you get the most out of your book promotion. That's why this particular article is important. You've got to do your part, and not just hope that your book promotion spe... 2420 Hit(s) | Read more... The New Face of Author Book Promotion Book promotion includes publicity, media attention, online book promotion, and offline book promotion. Which you use is as important as in what sequence. Learn what the best literary agents are doing these days, and it's not just the old book tour.&n 2554 Hit(s) | Read more...

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