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Book Marketing Tips - Is Your Book Dead Before it's Even Published? Is your book dead before it's even published? If you're not paying attention to book marketing, book cover design, or having your book edited by a professional, then you're likely to count yourself amongst the majority of people who never sell more t... 3525 Hit(s) | Read more... Book Marketing Tips from TV Producer, Radio Talk Show Host and Book Publicist Book marketing is something of an art form. You know that the general idea is to get media attention, gain media interviews, and generate publicity for the book. But what is the real purpose of book marketing? Do you just send a press release across ... 3054 Hit(s) | Read more... How I Promote My Books Some authors just get lucky. Most have to work hard at selling their books. Read how one small-time author, Maryanne Raphael,  managed to get free publicity for her book, Mother Teresa, Called to Love. 1470 Hit(s) | Read more... Book Marketing and Book Promotion Using Book Signings As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit and think that’s the way to promo... 1181 Hit(s) | Read more... What the Hell is a Podcast? Isn't the Blogosphere all Clogged Up? Penny C. Sansevieri is working with WAPYB in creating four podcasts for your learning and book selling and/or platform building enhancement. The first two will focus on the basics of podcasting with the third and fourth interviews taking the listener... 3405 Hit(s) | Read more... An Example of a Poorly Done Podcast While there are many ways to record a podcast, you want to ensure that the quality is good. Here's one example of a poorly done podcast in which the interviewer's voice is far louder than the interviewee. That's never a good idea...  2334 Hit(s) | Read more... Jami Attenberg Gives the Lowdown on Book Marketing If you’ve stapled your own chapbook and wondered if you just punctured your chance to be a published writer, if you need hilarious, rock-solid inspiration for getting your book out there, if you seek to know someone who is an absolutely dedicated and... 4148 Hit(s) | Read more... Surefire Ways to Pack a Punch With Your Ezines & Newsletters Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means t... 2363 Hit(s) | Read more... Author Jones Builds a Platform Who is Author Jones, and why has he or she built a PLATFORM. No, not platform shoes. We're talking about mega-millions of dollars and life in the hyperspace fast lane. It's a platform for a book. Call it "repurposing", or making something o... 2874 Hit(s) | Read more... How to Select a Media Relations Specialist So, you've got a book. Now what? If you have any desire to sell your book, you should consider hiring a media relations specialist. But, which one? Read this article to get some tips on choosing the right media relations specialist for your book. &nb 2085 Hit(s) | Read more... 7 Vital Book Promotion Tips As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. Its not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below Ive listed the mos... 2727 Hit(s) | Read more... How to Use a Book Promotion Specialist If you're thinking about hiring a book promotion specialist, then you want ensure you get the most out of your book promotion. That's why this particular article is important. You've got to do your part, and not just hope that your book promotion spe... 2123 Hit(s) | Read more... The New Face of Author Book Promotion Book promotion includes publicity, media attention, online book promotion, and offline book promotion. Which you use is as important as in what sequence. Learn what the best literary agents are doing these days, and it's not just the old book tour.&n 2246 Hit(s) | Read more... Get Inside the Reader to get Inside Their Pocketbook Though marketing and publicity work hand in hand to creating book sales it sometimes difficult to understand where one starts and the other begins, Bandos helps to clear this up. “We define publicity as getting media coverage and marketing as being m... 1287 Hit(s) | Read more... OK, Your Book is Printed … Now What! Many years ago when I worked in camera store, a customer came in one day with a very old roll of unexposed B&W film. He wanted to buy a camera that would fit that type of film so he could use up the film. The film was so old, all camera manu... 1830 Hit(s) | Read more...

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