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An Example of a Poorly Done Podcast
While there are many ways to record a podcast, you want to ensure that the quality is good. Here's one example of a poorly done podcast in which the interviewer's voice is far louder than the interviewee. That's never a good idea...
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Jami Attenberg Gives the Lowdown on Book Marketing
If you’ve stapled your own chapbook and wondered if you just punctured your chance to be a published writer, if you need hilarious, rock-solid inspiration for getting your book out there, if you seek to know someone who is an absolutely dedicated and...
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Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means t...
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Author Jones Builds a Platform
Who is Author Jones, and why has he or she built a PLATFORM. No, not platform shoes. We're talking about mega-millions of dollars and life in the hyperspace fast lane. It's a platform for a book. Call it "repurposing", or making something o...
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How to Select a Media Relations Specialist
So, you've got a book. Now what? If you have any desire to sell your book, you should consider hiring a media relations specialist. But, which one? Read this article to get some tips on choosing the right media relations specialist for your book. &nb
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7 Vital Book Promotion Tips
As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. Its not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below Ive listed the mos...
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How to Use a Book Promotion Specialist
If you're thinking about hiring a book promotion specialist, then you want ensure you get the most out of your book promotion. That's why this particular article is important. You've got to do your part, and not just hope that your book promotion spe...
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The New Face of Author Book Promotion
Book promotion includes publicity, media attention, online book promotion, and offline book promotion. Which you use is as important as in what sequence. Learn what the best literary agents are doing these days, and it's not just the old book tour.&n
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Get Inside the Reader to get Inside Their Pocketbook
Though marketing and publicity work hand in hand to creating book sales it sometimes difficult to understand where one starts and the other begins, Bandos helps to clear this up. “We define publicity as getting media coverage and marketing as being m...
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OK, Your Book is Printed … Now What!
Many years ago when I worked in camera store, a customer came in one day with a very old roll of unexposed B&W film. He wanted to buy a camera that would fit that type of film so he could use up the film. The film was so old, all camera manu...
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Book Marketing 101
The most common mistake people make when self publishing their books is to ignore marketing until it is too late. As an author, you want your book to be the best in its category. To make it stand out from the rest, you need to market your book c...
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Judy Cullins Helps You Conquer Your Fear of the Internet to Sell Your Books
Judy Cullins wants to convince you to use the Internet to market your book because it is effective and can save you some big bucks. With 20 years of book coaching and 5 years of ether marketing in her cache’, Cullins makes some very convincing argume...
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Judging a Book by its Cover
Face it. We do judge books by their covers. So, if you are writing a book, and/or self-publishing, then pay attention. We're drawn to a particular color, style, or cover art. Flat, dull book covers turn us away unless we're looking for a &...
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Should You Buy Marketing from a Print on Demand Company?
Let's start a debate. We've already interviewed one print on demand publisher who charges very high fees, accepts only "serious" authors, and primarily promotes their book marketing services. Their claim is that authors shouldn...
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What Does Distribution Have to Do With Book Publicity?
When book publicity firms consider taking on new clients and developing new campaigns for books, the first question usually asked of the client is what kind of book distribution system is currently in place. In this article from Ink Tree, you'l...
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