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Get Your Podcast On and Sell Your Book! Penny C. Sansevieri knows a little bit about getting a book on shelf—she is the CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert.
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The New Rules of PR The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don't know it yet. Because the rules for relating with the public have changed so slowly over the past 10 years (since the Web has allowed p...
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Rick Frishman--Book PR Quickies Your ether PR guru has arrived via the Internet in the form of the mustachioed Rick Frishman. Self-described as being able to teach entrepreneurs to “get more visibility for themselves and their businesses by leveraging the magic of publicity.â€...
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Ezine Marketing - The Free Lunch An ezine, or newsletter as they are also called, is simply a group of people who have subscribed to it. They're much shorter than paper magazines and are generally read in one sitting. There are thousands of ezines on the internet pertaining...
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10 Tips to Sell More Books With a Sales Letter First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.
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Book Marketing Plans Winning Strategies Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack...
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