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Writing a Simple Press Release Writing a press release is far from rocket science. It's actually pretty simple. The goal, of course, is to get some sort of media coverage for either yourself or your client. The key to getting that coverage is two-fold: news and interest....
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What is a Literary Publicist? Why would you want to hire a publicist for your book? It's the same reason you'd hire a mechanic to fix your car or go to a dentist to have your teeth cleaned. Publicists have media contacts you don't have; and, they have the tim...
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Jeffrey Yamaguchi: New York Webutante After weaving a web site into a book deal, Jeffrey Yamaguchi’s hard work continues to reach more and more people. I spoke on the phone with a quietly exuberant Yamaguchi to talk about the road from self-publishing (his first book, Working For ...
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Get Your Podcast On and Sell Your Book! Penny C. Sansevieri knows a little bit about getting a book on shelf—she is the CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert.
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The New Rules of PR The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don't know it yet. Because the rules for relating with the public have changed so slowly over the past 10 years (since the Web has allowed p...
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Rick Frishman--Book PR Quickies Your ether PR guru has arrived via the Internet in the form of the mustachioed Rick Frishman. Self-described as being able to teach entrepreneurs to “get more visibility for themselves and their businesses by leveraging the magic of publicity.” Fr...
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Use Social Networking to Market Your Book Got a book or business you want to promote? How about getting involved in a social network first. I know of several people who are active in online social networks (the most prominent is MySpace) as a means to promote their books. Learn ho...
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Ezine Marketing - The Free Lunch An ezine, or newsletter as they are also called, is simply a group of people who have subscribed to it. They're much shorter than paper magazines and are generally read in one sitting. There are thousands of ezines on the internet pertaining...
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10 Tips to Sell More Books With a Sales Letter First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.
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Self Publishing Book Sales: How To Guarantee That They Are Always High The most efficient and reliable sales methods for any book that you will be self publishing are all based online. The truth is that there is no offline equivalent to a blog and neither is there an advertising medium that is as targeted and efficient ...
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Book Marketing Plans Winning Strategies Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack...
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