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Michel Fortin's 7 Step Copywriting Process Thinking of becoming a freelance copywriter? How about writing the copy for your own web site (for your book or business). These seven (really eight) steps will lead you to greater success in marketing a book.   1235 Hit(s) | Read more... How to Get Your Email Message Opened Some people will tell you that email marketing is dead. Nothing could be farther from the truth. All it takes is some good copywriting, the right message, a catchy subject line, and good spam karma. 2509 Hit(s) | Read more... How to Write a Great Testimonial Whether you're writing testimonials for a book, or writing testimonials for a sales letter, you need to know what you're doing. Most testimonials read like high school cheers. They're boring and pointless. Great testimonials make people sit up and li... 2591 Hit(s) | Read more... Contagious Influence: Having a Successful Freelance or Copywriting Business Are you trying to build a Freelance or Copywriting business for yourself? If so, then you'll need a good dose of Contageous Influence, or so says Ginger Marks. Be sure to catch the bug if you want to be successful...  944 Hit(s) | Read more... How to Wind Up With Copy That Really Sells Dan Kenney has been writing copy for over 30 years. To some, he is considered a bit of a rebel. To others, he's an inspiration and their guru. Love him or hate him, Dan Kenney is the highest paid copywriter in the world (so far as we know). Even ... 804 Hit(s) | Read more... How to Read a Writer's Market Listing Editors and publishers issue market listings that describe exactly what they want from writers. Successful freelance writers follow these postings to the letter. Discover what works and what doesn't, and gain some insight from an experienced fr... 633 Hit(s) | Read more... Personalizing Query Letters for Better Response - Part 2 In Part 1 we talked about how to use mail-merge to personalize your self-promo letters.  Why go through this extra work? Because it makes your potential client feel like you're writing/talking directly to him.  Let's see h... 993 Hit(s) | Read more... Personalizing Query Letters for Better Response - Part 1 Psychologists tell us that people respond more positively when they're addressed by name. For this reason, your self-promo letters will be received better when you address the marketing director by his own name, rather than with a generic "D... 853 Hit(s) | Read more...

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