How do authors create a website presence to market their books? Since most books are now sold via the Internet, it is an absolute must that authors have an online presence. Read this interview to learn how.

Social Media is it. It's the ultimate "book tour," and if you're not on board with some form of social networking yet, then you'll quickly be left in the dust. Sure "some" people do book tours, but most books today are being sold online - and they're being sold via social media. Read more to get a glimpse of what's possible. 

This gem was excerpted with permission from Grassroots Marketing for Authors and Publishers by Shel Horowitz. While not an exhaustive study on search engine strategies for authors, it will give you a good place to start.

Penny C. Sansevieri is working with WAPYB in creating four podcasts for your learning and book selling and/or platform building enhancement. The first two will focus on the basics of podcasting with the third and fourth interviews taking the listener through the (yes, there IS still room for you!) world of blogging and its peculiar etiquette.