Book Marketing Tips - Claim Your Fame
One of the best ways to get book publicity is to make your own claim to fame. What you need is a title. Needless to say, I am not talking about a title such as "Your Highness" or "the Right Honorable" although you may well deserve both. For book marketing purposes, your title should tell the world that you are one of the leading authorities in the field that you work in. It also helps if the title is a bit controversial.
With a title, you can use book publicity to build your business and personal brand by positioning yourself as a qualified and credible expert, particularly in the media. Media relations people are willing to help you if you give them what they want. Thus, you must find a way to make your expertise known to the media so that they can contact you whenever they need someone to comment on a particular product, service, or story.
After Paul Hartunian wrote a book called How to Be Outrageously Successful with the Opposite Sex (Ultimate Secrets, 1991), he claimed in his press releases to be "the nation's leading authority on dating and relationships." No one else gave Hartunian this label - it was his own claim to fame. Hartunian even challenged anyone who thought he or she was America's leading authority on dating and relationships to call any of the over 1,000 radio talk shows he was on. No one ever did. Hartunian says, "To this day, I remain the undisputed, unchallenged nation's leading authority on dating and relationships."
Giving yourself a title is a form of branding, and is important for book marketing. "It's not enough to be the best at what you do," advised Jerry Garcia. "You must be perceived as the only one who does what you do." The better the title and the more visibility you have, the easier it is to get media coverage - and keep getting more.
A greater share of the marketplace for your can belong to you if you can get the word out about it using a unique title. What a great book publicity idea and book marketing idea. Once you have claimed a title, there are many avenues that you can pursue to further establish yourself as a renowned expert in your field:
Fifteen Ways to Claim Your Fame
- Get yourself featured in publications.
- Get interviewed on a radio talk show.
- Appear on the television news.
- Write a regular column about your field of expertise for print media and/or websites.
- Publish a monthly newsletter that you send to subscribers and to all your media contacts.
- Speak at conferences and seminars.
- Volunteer yourself as an "expert source" for media people who may need someone on short notice for breaking news related to your field.
- Connect your product or service to a charity or cause.
- Conduct a survey related to one of your products or services and then announce the results to the media with a press release.
- Sponsor a contest to promote your service or product and announce it in the media.
- Put on some stunt related to your product, service, or expertise and announce it to the media.
- Write a letter to the editor and list your title (claim to fame) with your name.
- Distribute your press release about your product or service via a publicity service that distributes news releases electronically to news rooms around the world.
- Publish your press releases on your website.
- Provide the producers of Oprah with a show idea or theme with suggestions for other experts besides yourself being on the show.
Use your title as much as possible. Start small if you have to. Of course, every person marketing a book would jump at the chance for a guest spot on Oprah. There is great value to a show that reaches millions, no doubt, but don't ignore the smaller shows - those that reach only a few thousand people. Astute marketing people will do the smallest of shows because they never know who is listening. One small thing often leads to another small thing and a number of small things can lead to a big thing - such as a feature on Oprah or 60 Minutes.
Be sure to download a copy of Ernie's Ebook, 1001 Best Things Ever Said About Work
About the author:
Ernie Zelinski is a world class author, innovator, and public speaker. Ernie is the author of the unconventional Career Success Without a Real Job, the bestseller How Retire Happy, Wild, and Free (over 100,000 copies sold and published in 7 foreign languages), and the international bestseller The Joy of Not Working (over 225,000 copies sold and published in 17 languages). This article is adapted from Career Success Without a Real Job. To learn more about Ernie and his books visit his websites:
The Fun at Work Café http://www.fun-at-work.org , The Friendship Café http://www.the-friendship-cafe.com/ , The Money Café http://www.the-money-cafe.com/
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