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  Chapter 158: A Billion Little Marketing Tactics

  TL: Etude

  The m, Jiang Qin was woken up by his arm clock, his dormant spirit softly roused by a loud excmation.

  The warmth and softness of the winter bed made it difficult to get up, even for Jiang Qin.

  Being the boss and still having to rise early seemed so unjust. Gritting his teeth, he mustered his willpower to get out of bed. After freshening up, he called out to his three roommates, inviting them for breakfast.

  “No need, Brother Jiang, I already reserved breakfast in a group order st night,” Zhou Chao said proudly.

  Ren Ziqiang chimed in with some English: “me too.”

  “…”

  “Well, teology ges life, doesn’t it?”

  Jiang Qihe dormitory alone and had a quick breakfast at the cafeteria. By the time he came out, the group’s m deliveries had already begun.

  A swarm of couriers in yellow hats ehe campus uhe bright sunlight, weaviween buildings, delivering and cheg orders.

  Thanks to st night’s tdown marketing campaign, there was a substantial number of orders that m. Each tricycle was almost full, and a rough estimate showed that these orders stituted about seventy pert of the previous day’s total.

  After the deliveries were pleted, the couriers quickly dispersed. The bright yellow hats disappeared as swiftly as they had arrived, as if nothing had happened.

  Yet, uo the eye, the first round of moary exges had already taken pce.

  Jiang Qin stood on the college road, watg until the st yellow hat vanished from sight, then turned and headed to the Entrepreneurship ter.

  “Good m, boss.”

  “Good m. Have you all had breakfast?”

  “We have.”

  “Great. The key to the day lies in the m. Let’s get to work. I ’t wait to start making money!”

  Jiang Qin sat ba his chair with a tented smile, briefly lost in thought, then washed his face again to fully shake off the m drowsiness.

  He then asked Lu Xuemei to pause her current work and create a banner for the group buying homepage to report the first day’s sales to the entire school.

  This data-driveation was also a brilliant form of advertising. Precise numbers were more reliable to the audiehan fmboyant words. The ultimate decision to buy still depended on past sales data.

  The most impactful data-driven marketing Jiang Qin had seen was Xiang Piao Piao’s cim of selling seven hundred million cups a year, enough to circle the globe. Later, Red Herbal Tea slightly imitated this approach, both achieving remarkable results.

  “Let’s celebrate the successful unch of roup buying ptform, with over 5,000 orders!”

  “Missed a zerht?” Jiang Qin quietly interjected from behind Lu Xuemei.

  “?”

  Lu Xuemei turned around, her ponytail swishing: “I didn’t miss anything. These are the numbers Su Nai gave me. I’ve followed them to the letter, not a single discrepancy.”

  Jiang Qin stared at the puter s for a while before coughing: “ge a few words. Add a zero. ge 5,000 orders to 50,000 in sales. That sounds more exg.”

  “Ah? Isn’t that deceiving people?”

  Jiang Qin crossed his arms and spoke softly, “t each of co as an order, each pack of instant noodles as an order, each slipper as an order, and the other slipper as another. It should add up to 50,000 in sales. It’s not really deceiving, just a little marketing tactic to blur the lines between sales and order numbers.”

  Lu Xuemei pouted: “Boss, the road you’ve traveled is full of pits. If you don’t get rich, who will?”

  “That adorable sarcasm is irresistible. I’m almost tempted to dock your pay.”

  “Ah? No, I refuse!” Lu Xuemei quickly ged the number from 5,000 to 50,000.

  Jiang Qin sat beside her: “Have you seen instant noodle ads? A big k of beef duang falls into the bowl, but when you open the package, you ’t even find a hair.”

  “Aha…”

  “Xuemei, you should attend an advertising css when you have time. The true purpose of advertising is not to vey the truth, but to increase sales. Don’t fuse the two cepts.”

  Lu Xuemei houghtfully, then quickly fihe banner a it to Su Nai, who repced the homepage of the group buyie with it.

  Meanwhile, Dong Wenhao’s order sharing campaign officially began.

  Simply put, it called for those who had made purchases through the group buying ptform the previous day to share photos if possible, or their user experiences if not.

  This served two purposes: to attract more uered users and to gather er feedback for further optimization.

  “Boss, the enthusiasm for sharing orders is not very high.”

  “Try awarding them titles. Give those with a high number of shared orders the title of ‘Group Buying Expert’. For even more shares, ‘Group Buying Rich Sed Geion’, and for the most, ‘Group Buying Ty’!”

  “Would that work?”

  “It will definitely work for some people.”

  Su Nai and the tech team had already developed a reputation system and distributed various titles, which could now be utilized.

  Subsequently, a user named ‘Unremarkable Young Master Cao’ boldly decred on the forum, “I’m rich, so I’ll go first,” and started several order sharing posts.

  With his lead, the group buying sharing page suddenly became active.

  Jiang Qin, impressed, thought to himself that his unremarkable Cao had indeed arrived, drawn by the st, and his influence was incredible.

  Stretg, Jiang Qin turned back to his chair, looking over at Professor Yan sitting opposite him.

  Professor Yan had e early in the m to join the buzz, silently reading his neer, barely noticeable.

  “Professor, what tea are you drinking?”

  “Maojian.”

  “Maojian is a green tea, right? Green tea is good for redug internal heat. I’ve been feeling a bit overheated these past few days.”

  Jiang Qin picked up the teapot, refilled Professor Yan’s cup, and also poured himself one.

  The dry winter air made it easy to get thirsty, and a cup of tea was just the thing to quench it.

  Professor Yan also picked up his cup, sipping the tea while Jiang Qin, his eyes narrowed.

  He had previously thought that Jiang Qin and Ye Ziqing were simir—bold and eic, with many on traits despite their gender differehat’s why he had taken a particur liking to Jiang Qin’s project, helping him solve the office problem and even writing an introdu letter for him.

  But now, he realized his initial impression was wrong.

  When Ye Ziqing made decisions, her expression was serious, and she was resolute and effit, appearing very professional. However, many of her as were too presumptive and out of touch with reality.

  Jiang Qin, oher hand, seemed frivolous, but each of his decisions had a deeper meaning.

  The ability to articute the reason behind your as is crucial. If you expin it clearly, it means you firmly trol the dire of the endeavor without deviation.

  But if you ’t, it means even you are lost.

  When a leader is direless, just trying to take it oep at a time, the fate of the flock bees quite predictable.

  Before he started visiting the hotspots, Professor Yan had occasionally stopped by Room 208 and found Jiang Qin’s team extremely effit, hitting the target with every strategy and task. He sidered it Jiang Qin’s good fortune.

  But when he became a regur in Room 208, and observed Jiang Qin’s various arras, he uood that the team’s high efficy was just an auxiliary factor. The core of the team and the project had always been Jiang Qin’s precise deaking.

  Using the dormitory aunties as delivery stations and coordinating with the first snowfall, the pn was watertight.

  He heard that Jiang Qin had even sidered the possibility of no orders on the first day, still ensuring the delivery staff received adequate wages, instrug them to make rounds even without orders.

  Was it a ce that everything aligned so perfectly? No, it was orchestrated.

  But to orchestrate such a feat, one must have the vision to see through the interpy of heaveh, and humanity.

  If Ye Ziqing had even a quarter, no, even a third of Jiang Qin’s a, Juihui Group Buying might not have suffered such a crushi.

  “The gap is too wide…”

  Professor Yan sighed quietly, his attentiourning to his neer.

  At eleven in the m, the cold wind outside intensified.

  None in Room 208 wao go out for lunch, so they collectively decided to experiehe group buying delivery service.

  Jiang Qin ordered a Golden Soup Fatty Beef for himself and Professor Yan. The slurping sounds in the office were incessant and cheerful.

  Everyone’s faces were flushed, some eveing from the heat of the meal.

  Having experienced loneliness while w and living alone in Shenzhen in his past life, Jiang Qin cherished the unal dining atmosphere, finding it particurly satisfying.

  “Ohis marketing peak is over, we could pce a big electric pot in Room 2urly having hot pot in the office would be nice.”

  Professor Yan frowned: “You isuse public resources!”

  Jiang Qin was taken aback: “It’s just a suggestion, Professor. By the way, do you prefer oil or sauce with your hot pot?”

  “Sauce, I suppose.”

  “Lann, take note. Professor Yan likes sauce. Prepare the tastiest sauce for him when we have hot pot in Room 207!”

  Professor Yan: “…”

  Jiang Qin turned again: “Professor, you eat spicy food?”

  “No, it causes internal heat.”

  “Lann, another note. When buying the pot, make sure it’s a yuanyang (dual-fvor) pot. The Professor ’t eat spicy, so prepare the freshest broth for him!”

  Wei Lann immediately nodded: “Got it, boss. It’s in the memo!”

  After a moment of silence, Professor Yan coughed: “I am, after all, the supervisor of the Entrepreneurship ter. You should to down a bit, Jiang Qin.”

  Jiang Qin chuckled and turo Dong Wenhao: “Old Dong, I remember you have a special homemade sauce that even Wen Jinrui couldn’t stop raving about?”

  Professor Yan’s throat moved slightly: “…”

  “Boss, Old Dong’s homemade sauce is indeed amazing, incredibly fragrant.”

  “Professor, care to try Dong’s special sauce?”

  Professor Yan didn’t agree, but he didn’t refuse either. He simply lifted his neer, silently tinuing to read.

  EtudeTranstions